Can Video Bring The Vibe & the Sales to the Local Online Boutique Shopping Experience

  1. Bonnie Sandy
  2. January 2, 2012 6:11 pm

Can Video Bring The Vibe & the Sales to the Local Online Boutique Shopping Experience

Shop designers artist and Crafter using Video

 

There are a couple of things missing from the online Shopping Experience!  One is the personal attention… but I’m  from the Custom Boutique world so That  may be a unique to that sector!  The other  is the “Vibe” every cool spot has a Vibe… every shopping experience has a unique vibe! So too every Trade event! A fashion show/expo can reach  a couple hundred attendees… video can extend that!

But can it Bring  The Vibe … and the sales and  what of  follow through actually pitching, selling!  We have designers prepping to  sell across continents all with the aid of video !

We’re betting that Video can help our visitors create an experience when shopping online and we’re willing to explore and take their suggestions! Videos also  sell the Brand’s unique vibe… In Many designers are adopting the Fashion Film, However getting sales from these can be difficult! Often the logistics are missing… that’s our focus from  video to sale … sign in for our views and findings!

Thanks to the Artist and the designer for providing  samples and participating See the video  and the Track  suit  jacket (and a link to music)  on sale  in our featured section

There are several factors involved connecting sign in  to see a few!

First up  You need

  • a video that engages- designers and artist are comfortable with their existing  mediums of showcase and sale…  Many are reluctant  to explore
  • You Need PRODUCT to sell … Back to the basics of business and  our 28 squared workshops are excellent at  dealing with this
  • you need  a solid distribution  system- This is where most  small  designers  fall short!
  • You need supporters and consumers to share many still do NOT understand the importance of those social media buttons!
  • But to reach  number you need broader distribution…  that cost so COLLABORATION  works yet artist are hesitant to  collaborate!
  • currently  the  Youtube format  is meant to be viewed in  offsite oron  social media networks- few click through; even clicking through seldom do  designers link to the product
  • so we need to connect  the video to the products on sale.. technology is in its infancy here
  • The expectation and perception of what is high  quality and affordable cost for small business  for video hamper many!
  •  Frankly many  are imitation  rather  than Blazing  their own trail! and telling their own stories…
  • Learning the medium  of video and the art of  Storytelling  are on our road map

Software and technology exist  for several of these;  Connecting and streamlining  ACROSS PLATFORMS though is still a problem!  We hope to solve these and other issues in coming months!

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As promised how to connect…

For the Novice we recommend www.KYlO.TV they give Short & Simple Instructions.. click here to download teh free software and for instructions!

 

Note you can  experience Connected TV

  1. Or  at least connect your laptop to your TV  or  projector for a Different viewing experience or access on Your Mobile
  2. How to view on Your TV
  3. for details and how to  login above!

 

We’re charged with developing  audiences for  our artist and so we WANT you to opt in! Some of  the info is for members who wish to support  and get updates or simply learn!

Oh and that vibe.. We’ve discovered that It CAN  be achieved…more of that later!

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