There are a couple of things missing from the online Shopping Experience! One is the personal attention… but I’m from the Custom Boutique world so That may be a unique to that sector! The other is the “Vibe” every cool spot has a Vibe… every shopping experience has a unique vibe! So too every Trade event! A fashion show/expo can reach a couple hundred attendees… video can extend that!
But can it Bring The Vibe … and the sales and what of follow through actually pitching, selling! We have designers prepping to sell across continents all with the aid of video !
We’re betting that Video can help our visitors create an experience when shopping online and we’re willing to explore and take their suggestions! Videos also sell the Brand’s unique vibe… In Many designers are adopting the Fashion Film, However getting sales from these can be difficult! Often the logistics are missing… that’s our focus from video to sale … sign in for our views and findings!
Thanks to the Artist and the designer for providing samples and participating See the video and the Track suit jacket (and a link to music) on sale in our featured section
There are several factors involved connecting sign in to see a few!
First up You need
- a video that engages- designers and artist are comfortable with their existing mediums of showcase and sale… Many are reluctant to explore
- You Need PRODUCT to sell … Back to the basics of business and our 28 squared workshops are excellent at dealing with this
- you need a solid distribution system- This is where most small designers fall short!
- You need supporters and consumers to share many still do NOT understand the importance of those social media buttons!
- But to reach number you need broader distribution… that cost so COLLABORATION works yet artist are hesitant to collaborate!
- currently the Youtube format is meant to be viewed in offsite oron social media networks- few click through; even clicking through seldom do designers link to the product
- so we need to connect the video to the products on sale.. technology is in its infancy here
- The expectation and perception of what is high quality and affordable cost for small business for video hamper many!
- Frankly many are imitation rather than Blazing their own trail! and telling their own stories…
- Learning the medium of video and the art of Storytelling are on our road map
Software and technology exist for several of these; Connecting and streamlining ACROSS PLATFORMS though is still a problem! We hope to solve these and other issues in coming months!
As promised how to connect…
For the Novice we recommend www.KYlO.TV they give Short & Simple Instructions.. click here to download teh free software and for instructions!
Note you can experience Connected TV
- Or at least connect your laptop to your TV or projector for a Different viewing experience or access on Your Mobile
- How to view on Your TV
- for details and how to login above!
We’re charged with developing audiences for our artist and so we WANT you to opt in! Some of the info is for members who wish to support and get updates or simply learn!
Oh and that vibe.. We’ve discovered that It CAN be achieved…more of that later!