In Every Black community there is an expectation that the local atelier will create that garment that would stop the world… at a price that won’t stop your budget! Well executed bespoke and sometimes even couture design is an ‘EXPECTATION” … for others that type of service is a privilege!click arrow on lowest right for full screen viewing click on image to bring to full screen
The stacks of magazines are for inspiration.. Vlisco understands that tradition of giving you choice.. and has designed its sales and marketing model around that!
They design Collections simply show you options… In communities around the world the consumer expects choice and Vlisco understands that! Each season creating elaborate Lookbooks for inspiration!
How is that translating online and is it behind the slower adoption by black designer